Available today
Your provider. Your choice.
Already have an email provider? Connect your SMTP sender to Xem and keep the setup that works for you.
Connect your provider Proudly open sourceEvery email,
Every email,
a little more human.
Open-source email marketing for real connections.
Beautiful emails, thoughtful automations, and room to make it your own.
Prefer your own server? Self-host Xem
Play the film00:30
Good things start with a connection.
Email & newslettersAutomationsAudience & CRMBeautiful templates
Less busywork. More possibility.
Your whole email world.
Finally, together.
The canvas, the audience, the perfect moment.
Everything you need to turn a message into a relationship.
Xem / Design
Make it unmistakably you.
Start with an editable template. Shape every block, image, and word in the visual editor — with a little help from AI when you need it.
Actual Xem interface. Demo workspace with sample data.
A little less clicking. A little more creating.
Your workspace.
In a conversation.
Find the story in your numbers. Give your next newsletter a starting point. Or just ask where to begin.
Ask Xem connects to your team’s tools, so help comes with context. You review workspace changes before they happen.
In development · Preview the experience
Explore your workspace Built with the AI SDK and Xem’s hosted MCP. Team-scoped access, with a human at the send button.
Ask XemInteractive preview
Reply to Xem…
Scripted example · No account data or real sends
A preview of your first steps
A good start.
One small step at a time.
We’re building a calmer path to your first send: a checklist you can come back to, clear domain checks, and a little progress at every step. Take a look at the new setup flow below.
Explore the checklist
Illustrative previewStep 1 of 4
Your name in their inbox.
Send from your own domain. Keep replies going to the mailbox you already use.
Sender selected
- From
- The Sunday Edit
- hello@example.com
- Reply to
- hello@example.com
Example sender details. Your existing inbox stays where it is.
Available today · Managed sending
Your domain. Sent with Xem.
Send through Xem’s managed Amazon SES delivery, with verified domains, delivery history, and revocable SMTP credentials for your other tools. Domain verification and workspace approval are required.
Managed sending handles outgoing email. Your existing inbox and replies stay with your mailbox provider.
Explore managed sendingMake yourself at home
Choose your own SMTP provider or Xem’s managed sending.
A little intention goes a long way
From the first hello
to what comes next.
01
Meet your people.
Turn a signup into the start of something. Bring contacts in through lead forms, organize them with lists and tags, and keep the context in your CRM.
Explore your audience02
Make it feel personal.
A welcome note. A weekly ritual. A launch you can’t wait to share. Start with a beautiful template, make it yours, and send with intention.
Find your starting point03
Let the good things follow.
Build the next steps visually. Give people time, respond to their actions, and use audience insights to make your next message more thoughtful.
Build a customer journeyThe Xem collection
A head start.
Never a blank canvas.
200+ editable email templates.
Different moods, different stories. All yours to make your own.
Made of editable blocks. Made to be you.
A clearer picture. A more thoughtful next move.
Good emails connect.
The numbers tell the story.
See what’s resonating, who’s engaging, and where to go next. Take the controls below — there’s a whole story in these numbers.
Explore campaigns, audience growth, devices, and engagement.
For the way you work
A little less doing.
A little more creating.
Big idea?
Start there.
Tell Xem what you have in mind. AI turns your brief into an editable email design — with structure, copy, and room for your own touch.
A little inspiration
“A bright product newsletter, with a bold hero and stories our community will love.”
Your idea. An editable starting point.
Actual Xem editor
A new subscriber ↗A familiar face ♡
People, not just a list.
Keep lists, tags, lifecycle stages, and contact details together. Your next conversation starts with knowing who’s on the other side.
Meet your CRMSMTP & IMAP
API keys
Webhooks
Your team
Fits right into your world.
Bring your sending infrastructure. Connect your product through APIs and webhooks. Give your team one place to work.
Connect your workspaceYour relationships.
Your rules.
Choose your senders. Control workspace access. Give subscribers a way to opt out. Thoughtful email starts with respecting the people you reach.
Workspace permissionsSender configurationUnsubscribe handling
Xem × Model Context Protocol
Your email workspace.
Meet your AI assistant.
Draft newsletters, organize contacts, and explore campaign results through the Xem MCP server. Connect over HTTPS or run locally from npm. Bring your email workflow into the tools where you already think.
Explore the Xem MCP serverA workflow you can ask for
“Preview this contact CSV, map the email and first-name columns, then help me draft our next newsletter.”
Map columnsPreview importCreate a draft
CSV imports preview first. Newsletter drafts stay drafts until you schedule them.
The rest of the relationship
More than
the send button.
The form that starts it. The contact you remember. The reply that turns into a conversation. Give every part a home.
01 / A connected workspace
A better first hello.
Turn an interested visitor into a contact. Build a lead form, connect it to a list, and keep the signup experience connected to your email workflow.
- Forms connected to audience lists
- Fields and consent settings you control
- Submission records in your workspace
Your Xem workspace
Actual Xem interfaces, shown with illustrative workspace data.
Your sender. Your setup.
Connect your SMTP provider and IMAP mailbox. Keep the email tools you use, with one place to manage the work.
Connect your workspaceFits into the way you work.
Use API keys and webhooks to connect Xem to your product. Manage the integrations alongside your workspace settings.
Explore the documentationIn good company
Real people.
Better email days.
A few words from the teams who have made Xem part of their work.
Xem's multi-tenant support is perfect for our agency. We manage 50+ clients' email in one dashboard now. No separate vendor accounts per client
Sidharth RathiCTO @thirdbase
Testimonials supplied by Xem. Individual experiences may vary.
Fresh from the journal
Ideas worth
opening.
Deliverability9 min read
Managed SMTP, your domain: how Xem sends through Amazon SES
Xem supports managed SMTP through Amazon SES. Learn how domain verification, workspace controls, the delivery queue, and feedback fit together.
Design5 min read
Modern email design: beautiful, readable, and built to travel
Design modern newsletters with clear hierarchy, live text, accessible contrast, and mobile-friendly layouts. A practical checklist for real inbox conditions.
Deliverability5 min read
Email deliverability in 2026: the checks that matter
A practical guide to Gmail, Yahoo, and Outlook sender requirements, authentication, one-click unsubscribe, and the difference between acceptance and delivery.
Proudly open sourceGood things grow
Good things grow
in the open.
The app, Go backend, SDKs, and self-hosting tools live in one repository. Run Xem on your own server, see how it works, and help shape what comes next. There’s room for your ideas here.
- Clone once to explore the whole product
- Make a small fix, improve a guide, or share an idea
- Keep your SMTP provider and your infrastructure
Ready to try it on your server? Follow the self-hosting guide
A few things you might be wondering
Good questions.
Let’s talk about it.
Create and send campaigns, publish recurring newsletters, design reusable email templates, and build visual automations. Contact lists, tags, lead forms, CRM, and analytics live alongside your email tools.
Yes. Connect your SMTP sender for outgoing email and an IMAP mailbox for your inbox. Your sender must be configured and verified in your workspace before you send.
Yes. The library contains over 200 templates made from native editor blocks. Change the copy, images, colors, and structure, then reuse your saved design in campaigns, newsletters, and automations.
In the template editor, AI creates a structured, editable email design. In the outbox, it helps write a rich-text email. You can review and edit the result before using it.
Yes. Connect a newsletter to an audience, sender, and saved template, choose your cadence and timezone, and manage its editions from the newsletter workspace.
Xem separates messages accepted by your SMTP server from audience engagement. Opens are directional because privacy tools can inflate them. Use clicks, audience cohorts, and delivery health together to understand what happened.
Use API keys and webhooks to connect your product to Xem. Manage your integrations in Settings & workspace, alongside your sender connections and team.
Yes. Xem supports managed sending through Amazon SES, with verified domains, workspace approval, delivery history, and revocable SMTP credentials. Complete the domain checks and approval steps in your workspace before sending. You can also connect your own SMTP provider.
No. Managed sending handles outgoing email. Keep your existing mailbox and receiving MX records, and use your mailbox address for replies. The domain setup uses separate records for email authentication and a dedicated bounce subdomain.
Xem is open source, with the app, backend, SDKs, and self-hosting tools together in the mailxem/mail repository. Start with a small fix, a clearer guide, an accessibility improvement, or a reproducible bug report. If you’re just exploring, a GitHub star helps others find the project. Discuss larger changes in an issue first, and keep credentials out of examples.
A little clarity
Make yourself at home What can I do with Xem?
Create and send campaigns, publish recurring newsletters, design reusable email templates, and build visual automations. Contact lists, tags, lead forms, CRM, and analytics live alongside your email tools.
There’s someone on the other side.Make their inbox
Make their inbox
a happier place.
Your next great connection starts with an email.
Let’s make it Xem